The Pros and Cons of Email Marketing Advertising
Many individuals are in favor of advertising through email marketing, while others feel that it is not appropriate to advertise via email. Still other marketers are somewhat neutral in their opinion of this type of marketing, and subsequently are neither for or against this technique. For this reason, each online business owner must consider the argument of both sides and make his or her own decision regarding whether or not such advertising techniques are worth pursuing.
Weighing the Pros and Cons
Many online marketers who strongly favor the use of email advertising obviously do so because of the fact that it is an effective way to generate sales. Some marketers are also of the opinion that this technique places less pressure on the online business owner, as such email can be used to generate a profit even if the recipients of such correspondence fail to make a purchase.
Those who are decidedly against this method of advertising usually feel this way because they are convinced that such ads will be viewed as spam and for this reason are a waste of time. They cite that the quality of the content in such correspondence is typically not as meaningful as it should be, and therefore will be viewed in a negative way by most customers.
There are also people who are undecided regarding how they feel about email advertising. Such individuals generally believe that advertising in this manner is acceptable, provided the ads do not overshadow the email’s original intent. For example, they believe that so long as the correspondence contains helpful and meaningful information for the recipient, then it is perfectly acceptable to place an ad somewhere within the content.
Making an Informed Decision
The information outlined above is simply a general view of both sides of the argument. This is because the decision whether or not to use such a marketing venue is a highly individual choice, and each person must form his or her own opinion before opting to embrace or shun such advertising methods. Ultimately, the choice will likely be based on one’s personal opinions and individual convictions about what is and is not acceptable in the world of online advertising.
Those who find themselves on the fence about this technique should continue to research the topic until they are better able to make an informed decision. One effective way to make this determination is to ask one’s customers what types of email correspondence they are receptive to and which forms of advertising they immediately categorize as spam. It is also wise to speak to other marketers and ask them about the advertisements they use in their email campaigns and the kind of response they receive.
Marketers may even wish to experiment a bit with such techniques in order to get a first-hand idea of whether or not their customer base would be receptive to correspondence of this type. Ultimately, one must make this decision based on what is best for his or her business.
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